Social Media & Ad Marketing Services

Paid Ads & Social Media Marketing

for local service-based businesses

1. Google Ads

Google Ads target consumers who are searching directly for the services they need. When a consumer types in a keyword or keyword phrase looking for a particular service, the local business has the opportunity to show their ad at the top of the page and try to get that consumer to click on their ad. This type of paid marketing works well for emergency service businesses such as towing, plumbing, electrical, etc. Google ads also work well when a prospective client is researching a service such as dog grooming, hair dressing, hardwood flooring, remodeling, pest control, chiropractors, etc.

In addition to the regular sponsored Keyword Ads, you can also include your ads in the Google Display Network (GDN) for ad exposure across many platforms.

Regular Google Ads do not help when a consumer does not know they might need a particular product or service. Therefore, do not use Google Ads hoping to introduce your non-emergency business, product or service to your local community unless you include the GDN.

Ads Writing: We can write and set up your google Ads based on your business needs and budget. We will write several ads for split testing.

Publishing: Your ads will be split tested for each keyword phrase and then narrowed down to the best performing ad.

Requirements: We want to discuss your goals, keywords, and your budget before setting up your Google Ads.

Ad Spend: Ad spend will be based on your budget and the competition (where you want your ad positioned on the page). High competition keywords will cost more than low competition keywords. Consider your ad spend amount to be a consistent monthly cost.

Tracking Stats: We will track the stats and use them to adjust ads to be more productive. We will also email you reports on a consistent basis.

Google Ad Benefits:

Increasing Website Traffic: Google Ads allows you to bid on relevant keywords to display your ads in search engine results. This can increase visibility and drive targeted traffic to your website.

Generating Leads: By using compelling ad copy and effective landing pages, Google Ads can be a powerful tool for lead generation. You can encourage users to sign up for newsletters, download resources, or request more information.

Boosting Sales and Conversions: For e-commerce businesses, Google Ads can directly contribute to sales. You can create ads that showcase your products and use features like shopping ads to make it easy for users to make purchases.

Increasing Brand Awareness: Display and video ads on the Google Display Network (GDN) can help increase brand visibility. These ads can be shown on a wide range of websites to users who may be interested in your products or services.

Targeting Specific Audiences: Google Ads provides sophisticated targeting options, allowing you to reach specific demographics, locations, and interests. This precision helps you tailor your message to the most relevant audience.

Measurable Results: Google Ads provides detailed analytics and reporting, allowing you to track the performance of your campaigns. You can measure clicks, impressions, conversions, and other key metrics to assess the effectiveness of your ads.

Flexible Budgeting: Google Ads accommodates businesses of all sizes with flexible budgeting options. You can set a daily or monthly budget, and you only pay when someone clicks on your ad (Pay-Per-Click or PPC).

Quick Results: Unlike some forms of organic traffic generation, Google Ads can deliver quick results. Once your campaign is set up, your ads can be displayed to potential customers almost immediately.

Local Business Advertising: For local businesses, Google Ads offers location-based targeting, allowing you to reach potential customers in specific geographic areas. This is particularly useful for promoting local services.

Competing in Competitive Markets: In highly competitive industries, securing a prominent position in organic search results can be challenging. Google Ads allows you to compete effectively and gain visibility even in competitive markets.

Adapting to Market Changes: Google Ads allows you to quickly adjust your campaigns based on changing market conditions, trends, or business goals. This flexibility is crucial in dynamic business environments.

Remarketing and Retargeting: Google Ads enables you to target users who have previously visited your website but didn't make a purchase. This remarketing feature helps re-engage potential customers and increase conversion rates.

2. Facebook Ads

Facebook Ads target a different audience than Google Ads. Facebook Ads can drill down to target a very specific niche of people so your ad budget is spent directly targeting your ideal customer in your local area. Facebook Ads are the best way to introduce your business to your local area and continue to have constant contact with them through different types of ads: introduction, case study & blog post ads, video marketing ads, value bombs, etc.

Ads Planning: We have a step-by-step proven formula for writing Facebook Ad content, no matter what the end goal. Ads will be split tested among the audience and drill down to only the most productive ads.

Publishing: We have a step-by-step proven timeline for publishing Facebook Ads in a particular order. Ads will be split tested among the custom audiences and drilled down to only the most productive ads.

Requirements: Our ads will cover a variety of types, so we will request images & video content in addition to discussing your goals, business personality and budget.

Ad Spend: Ad spend will be based on your goals and budget. We can work with as little as $5/day for each custom audience. Plan on having a consistent budget for ad spend (such as $500/month).

Tracking Stats: We will track the stats and use them to adjust ads to be more productive. We will also email you reports on a consistent basis.

Facebook Ad Benefits:

Targeted Advertising: Facebook provides detailed targeting options based on demographics, interests, behaviors, and more. This allows you to reach a highly specific audience tailored to your business.

Increasing Brand Awareness: Facebook Ads are great for creating brand awareness. You can use engaging visuals and storytelling to introduce your brand to a broader audience.

Driving Website Traffic: Facebook Ads can be optimized to encourage users to click through to your website. This is useful for increasing overall website traffic and promoting specific products or services.

Lead Generation: Facebook Ads can be set up to collect leads directly on the platform. Ad formats like lead ads simplify the process, allowing users to submit their information without leaving Facebook.

Promoting Events: If you have events, whether online or in-person, Facebook Ads can help promote them. You can target specific demographics to ensure your event reaches the right audience.

Boosting Post Engagement: If you have valuable content on your Facebook page, boosting posts can increase engagement. This includes likes, comments, and shares, helping your content reach a larger audience.

Video Marketing: Facebook is a popular platform for video consumption. Video ads can be used to tell your brand story, showcase products, or provide informative content.

Community Building: Facebook Ads can be utilized to build and grow a community around your brand. This includes promoting Facebook groups, engaging with your audience, and fostering a sense of community.

Remarketing and Retargeting: Similar to Google Ads, Facebook Ads allow you to retarget users who have interacted with your website or app. This can help re-engage potential customers who may not have completed a desired action.

Localized Advertising: If your business has a physical presence, Facebook Ads enable you to target users in specific geographic locations. This is valuable for local businesses aiming to reach their immediate community.

Testing and Optimization: Facebook Ads provide robust analytics, allowing you to test different ad creatives, audience segments, and ad formats. This data-driven approach helps you optimize campaigns for better results.

Messenger Marketing: Facebook Ads can integrate with Messenger to facilitate direct communication with potential customers. This can be useful for customer inquiries, support, or even lead nurturing.

3. Social Media Planning

Social media seems like it takes too much time out of your schedule, day in and day out, if you are trying to be consistent. Not all posts have to be live posts. With some planning and some easy graphic design, we can set you up with 90 days of post-worthy content that is scheduled to go out each day. Among the scheduled content, you as the business owner, can do live posts when you have the time as a productive addition to your social media planning.

Social Media Posting Services:

90 Days of Content: We'll set up 90 days of content for two social media accounts. Content will be varied and set in categories depending on your goals, business personality and industry.

Publishing: We will set up the posts to run automatically on your two favorite social media accounts each day for 90 days. We will set up categories to post on certain days and will give you consistency that your viewers can count on.

Requirements: We will need topics, categories, quotes, questions or other post-worthy content. If you don't want to come up with unique, personalized content, we will do the research and create ideas based on your industry. Our posts will be more generalized, but less required of you.

Budget: Design, set-up and scheduling 90 days of posts will be $197. Please give us a 14-day lead time if you want to start posts on a particular date. If not, we will set up posts to start as soon as we get them ready and scheduled.

How Does Consistent Social Media Posting Help Small Service Businesses?

Implementing quarterly or monthly press releases can help with:

Build and Maintain Brand Presence: Regular social media posting helps establish and maintain a strong brand presence. It keeps your brand on the minds of your audience, fostering brand recall.

Increase Brand Awareness: Consistent posting exposes your brand to a wider audience, helping increase brand awareness. Regular updates ensure that your business stays visible in the crowded social media landscape.

Engage with Your Audience: Posting regularly allows you to engage with your audience. Responding to comments, messages, and participating in discussions helps build a sense of community around your brand.

Drive Website Traffic: Sharing links to your website or blog in social media posts can drive traffic to your website. This is particularly effective when you share valuable content that encourages clicks.

Showcase Products and Services: Social media is an excellent platform for showcasing your products or services. Regular posts featuring your offerings can attract attention and generate interest among your audience.

Educate and Inform: Use social media posts to educate your audience about your industry, share tips, and provide valuable information. This positions your business as an authority in your niche.

Humanize Your Brand: Consistent posting allows you to humanize your brand by sharing behind-the-scenes content, employee spotlights, and stories. This fosters a more personal connection with your audience.

Stay Top-of-Mind: Regular posts help your business stay top-of-mind among your audience. When they are ready to make a purchase or seek a service, they are more likely to think of your brand.

Build Trust and Credibility: Consistent and reliable posting builds trust and credibility. It shows that your business is active, reliable, and committed to providing value to your audience.

Support Marketing Campaigns: Social media can complement and support your broader marketing campaigns. Posting consistently ensures that your social media presence aligns with your overall marketing strategy.

Monitor Trends and Conversations: Regularly posting on social media allows you to stay updated on industry trends and engage in relevant conversations. This keeps your content current and resonant with your audience.

Improve Search Engine Visibility: Social media signals, including consistent posting and engagement, can contribute to improved search engine visibility. While not a direct ranking factor, a strong social media presence can indirectly impact your online visibility.

Gather Customer Feedback: Consistent posting opens avenues for customer feedback and reviews. Engaging with customer comments provides valuable insights and demonstrates your commitment to customer satisfaction.

Adapt to Algorithm Changes: Social media algorithms often favor consistent and engaging content. Regular posting can help your content stay visible to your audience despite changes in platform algorithms.

Drive Conversions: By maintaining an active social media presence, you can guide your audience through the buyer's journey and nurture leads, ultimately driving conversions.

Consistency is key in social media marketing. It not only helps you reap these benefits but also contributes to long-term success in building and maintaining a strong online presence for your business.

DIY Ideas for Business Owners

The above ideas are all items a social media ad agency can do for your business. In addition, consider the following actions that only the local business owner or employee can do:

Respond to Comments: Quickly respond to comments made or Facebook forms filled out. Make sure your customer knows you are interested in them, even if they don't ever buy from you.

Use Messenger: Many people will buy from you over messenger and other social media communication avenues. Respond quickly to gain their trust. If you don't feel you have the time to respond to all the different modes of communication through social media, try our Mobile app. Our app pulls in all direct messages (Instagram DMs, Facebook Messenger, LinkedIn Messages, etc) so you can respond as if it was just a text message. Contact us for more details.