E-E-A-T Google Signals | EARN Greater Profits

Use Experience, Expertise, Authority & Trust

to Gain Rankings and Sales

Google's E-E-A-T signals stand for Experience, Expertise, Authoritativeness, and Trustworthiness. These signals are essential components of Google's algorithm for determining the quality and reliability of content, particularly in areas where accurate information is crucial. While E-E-A-T is often associated with content, it is also relevant to websites and businesses, including small service-based businesses. Here's how E-E-A-T signals work and what a small service-based business can do to fulfill the requirements:

1. Experience

How It Works:

Google added this signal in December, 2022 as an addition to the three signals presented prior. They added Experience as a means to set apart companies or people who show the extent of action with what they are selling or talking about. Readers want to know how many times they've completed a project, not just that they know how to complete it.

What a Small Service-Based Business Can Do:

Highlight Years in Business: Create a compelling "About Us" page that highlights the history of your business, emphasizing the years of experience, milestones, and key achievements.

Feature Expert Bios: Include detailed bios of key team members, emphasizing their experience, qualifications, and contributions to the industry.

Develop Case Studies: Case studies highlight specific projects or success stories. Describe the challenges faced, solutions provided, and the positive outcomes. This not only demonstrates experience but also provides tangible evidence of your capabilities.

Feature Client Testimonials: Display reviews prominently on your website. Positive reviews from satisfied clients serve as social proof of your experience and the positive impact your services have had on others.

2. Expertise

How It Works:

Google aims to present users with information from experts in a particular field. For service-based businesses, expertise is often associated with the industry or services they offer. Google evaluates the expertise of the content creators and the overall website.

What a Small Service-Based Business Can Do:

Write About Your Expertise: Clearly articulate your expertise on service pages. Provide detailed information about your services, the processes involved, and how your expertise sets you apart in delivering high-quality solutions.

Highlight Credentials: If applicable, display relevant certifications, awards, or qualifications that demonstrate the expertise of the business and its team.

Demonstrate Industry Knowledge: Showcase the business's expertise by providing informative and accurate content related to the services offered. This can be in the form of blog posts, guides, case studies, or any content that establishes the business as an authority in its field.

3. Authority

How It Works:

Authoritativeness refers to the perceived authority of the content creator or the website as a whole. Google looks for signals that indicate a site is widely recognized and respected in its field.

What a Small Service-Based Business Can Do:

Build High-Quality Backlinks: Earn backlinks from reputable and relevant websites. High-quality inbound links are considered a strong signal of authority.

Participate in Industry Associations: Joining and actively participating in industry associations or professional organizations can enhance the perceived authority of the business.

Publish Thought Leadership Content: Create and publish content that demonstrates thought leadership, such as whitepapers, research studies, or expert opinions on industry trends.

4. Trust

How It Works:

Trustworthiness is crucial for businesses that handle sensitive information or provide services that require a high level of trust. Google wants to ensure that users are directed to trustworthy sources.

What a Small Service-Based Business Can Do:

Secure Website: Ensure that your website is secure (with HTTPS), as secure websites are considered more trustworthy.

Provide Contact Information: Make sure that accurate and accessible contact information is available on your website. This includes a physical address, phone number, and email. (If you are a home-based service business, there is little chance a prospective client would show up at your home especially if the address is residential.)

Highlight Customer Testimonials: Display positive customer testimonials and reviews to build trust. Platforms like Google My Business, Yelp, or industry-specific review sites can be valuable.

Transparent Business Information: Be transparent about your business operations, pricing, and policies. Transparency contributes to perceived trustworthiness.